Saturday, April 12, 2008
Blame Your Parents
Palace Florists, right off the Dupont Circle Metro stop in D.C., has a name game. If your name is Veronica on Veronica Day, then you get a free flower. I walked by there two days in a row, and the sandwich board out front read "Veronica" both days. Now, either some petunia pusher inside is slacking, or the "game" is not really a game, but a pull-you-into-the-shop gimmick based on probability laws. I mean, how many rose-loving Veronicas could there be?
And how successful is this marketing strategy? Florists surely can't thrive on impulse buyers. "My name is Veronica, and I came in to get my free rose! Hmmm. While I'm here, I might as well stock up on vases. And I need a spare oasis."
Their website has a link to their Name Game and as of this post, today is Kristy Day.
Kristy with a "K." Brilliant move, Palace. Brilliant.